| UNIQUE APPROACH AND ‘COMMERCIALITY
The name of the firm is derived from the Sanskrit word ‘advaya’, which means ‘unique’ or ‘without a second’. We believe that the name reflects our out-of-the-box and solution-oriented approach to complex legal issues. This broader objective and approach has helped optimise client satisfaction, when combined with factors such as easy accessibility, sensitivity to timelines and visibility on costs.
The other unique aspect of the firm is the profile of its attorneys. Advaya has taken particular care to build a team that has a good mix of private practice and in-house experience. This has helped the firm look at legal issues through commercial eyes, and not the other way around.
| MARKET KNOWLEDGE AND RELATIONSHIPS
The Indian business environment with its unique challenges of people, politics and culture often demands innovative solutions backed by local expertise. Our team members have effectively leveraged their vast experience to help several international companies set up and grow their business in India. Advaya has represented clients before India’s most important regulatory and investment bodies such as the Foreign Investment Promotion Board (FIPB), Reserve Bank of India (RBI), Competition Commission of India and the Airport Economic Regulatory Authority (AERA). The firm is also a member of trade and professional bodies such as the Indian Merchant’s Chamber, Indo-German Chamber of Commerce, British Business Group and the Society of Indian Law Firms (SILF).
INTERNATIONAL REACH, OUTLOOK AND BEST PRACTICES
We work closely with several international law firms across the globe on client assignments and have access to extensive global resources to deliver effectively on cross-border/multi-jurisdictional transactions. We constantly learn though our interactions with seasoned practitioners across the globe and seek to adopt international best practices in legal services delivery. As part of our efforts to provide thought leadership, we have consistently voiced our ideas and concerns on issues of importance. The members of the firm are active participants in various international fora such as the International Bar Association (IBA), Inter-Pacific Bar Association (IPBA), American Bar Association (ABA) and the International Association of Young Lawyers (AIJA).
| ETHICAL STANDARDS
We provide business solutions without compromising on ethical standards. The firm adopts a “zero tolerance” approach in matters relating to ethical standards regardless of the cost or opportunity. Highest ethical standards are maintained in all dealings and transactions.